DMCA takedown notices have received plenty of flack for their inaccuracy and rampant dissemination. Most recently trolls posing as rights holders have been able to take advantage of the DMCA’s failure to closely look into any allegedly infringing material by getting them to issue takedown notices against completely legitimate content….
Author archives: Guest Post
Why Image Matters In The Spotify Age: Secretly Group Creative Director Explains
Danny Ross sat down to chat with Robby Morris, the creative director of indie powerhouse the Secretly Group, which is responsible for the releases of Bon Iver, Angel Olsen, The War On Drugs and others about why image is so important in the streaming age. ______________________________ Guest post by Danny…
What New MLC Candidate Means For Copyright Office, Music Modernization Act
With the passage of the Music Modernization Act a competition of sorts has arisen, with multiple groups competing to be the Mechanical Licensing Collective. So what do these new candidates mean for the Copyright Office, who is ultimately responsible for designating said group. _________________________________ Guest post by Chris Castle of…
10 Covers That Creatively Transform The Original Song
Covers are a a central idea of the western pop scene, often rising to become more famous than the original version of a song. Some of the best covers have been able to truly reimagine a song in a way which gives it a fresh meaning, or causes it to…
Streaming Breathes New Life Into Older Record Catalogs
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we’re starting to get a better handle on what some of these changes look like. One change that’s been a benefit to artists is the revivification of their older work, or "catalogue" material,…
How Robyn Sold 50% of Madison Square Garden In 2 Days
Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story. ____________________________ Guest post from BandsInTown To announce her upcoming show at Madison Square…
What Spotify Song Skip Rates Tell Us About Our Attention Span
The growth of the digital age has been coupled with the shrinking of our collective attention spans, something which a new study of our Spotify listening habits has corroborated. ___________________________________ Guest post by Bobby Owsinski of Music 3.0 One of the byproducts of the digital age is that our collective…
4 Most Important Facebook Practices For 2018’s Artists
When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be…
Invite Subject Lines That Will Capture Potential Concert-Goers’ Attention
As with so many aspects of marketing, event invite subject lines need to be carefully tailored in order to make a potential attendee feel excited and as though they’re being personally catered to. ____________________________ Guest post by Ronnie Higgins of Eventbrite When it comes to your first invite to an…
Music Modernization Act: What’s In It, Why Is It In There, Is It A Good Thing?
Enacted on October 11, the Music Modernization Act will have vast impact on the music business and how it is conducted in the US. Here we look at exactly what sort of changes this new legislation will bring about. ____________________________ Guest post by Stephen Carlisle of NOVA Southeastern University The…