Entering the recording studio can be fun and exciting. But it also involves investing blood, sweat and tears, as well as, of course, money. So it’s a good idea to make sure you’re ready before committing all that time and money. ____________________________ Guest post by Nicholas Rubright I love going…
Author archives: Guest Post
The Ticketing Tides Are Turning For The Secondary Market
The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market. ________________________ Guest post by…
What Happens When You Fake Social Media Numbers
There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames. _____________________________ This was written…
5 Common Mistakes Made By Artists
As an artist striving for success, you’re doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it’s easy to make career derailing mistakes. Here we look at five of the most common ones. ____________________________ Guest post by Angela Mastrogiacomo of the…
Google Not The Only Large Search Engine You Ought To Know About
While the vast majority of us rely on Google for our searching needs, we’re also aware of a few other engines like Bing and Yahoo, as well as some other outliers. One major search engine artists over look when focusing on making their music discoverable, however, is the Russian search…
How To Keep The Cost Of Shirts Low Without Sacrificing Merch Quality
While musical integrity is often (as it should be) an artist’s number one priority, musicians still need to make money, and there’s no reason that same integrity can’t extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such…
The Music Business Is About More Than Just The Big Three
While Sony, Universal and Warner are the music industry’s biggest players, there is a lot more going on with the music business that doesn’t involve these three giants, as Professor David Philp of William Paterson University explores. ____________________________ Guest post by Professor David Philp of William Paterson University from the…
The Music Business Is About More Than Just The Big Three
While Sony, Universal and Warner are the music industry’s biggest players, there is a lot more going on with the music business that doesn’t involve these three giants, as Professor David Philp of William Paterson University explores. ____________________________ Guest post by Professor David Philp of William Paterson University from the…
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn’t provide enough information. ____________________________ Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few…
Modern Touring: New School Tricks With Old School Hustle
Here we explore how both forward thinking entrepreneurial artists and music tech companies like Bandsintown are pushing the envelope on how they market themselves in order to launch successful tours. _____________________ Guest post from AWAL “I don’t like the VIP section. I prefer the mosh pit.” You won’t find Fabrice…