A new report is out from the International Federation of the Phonographic Industry or (IFPI) looking at how music is being enjoyed the world over, and which genre’s are the most popular internationally. Perhaps unsurprisingly, pop reigns king, continuing to occupy the number one slot. _________________________ Guest post by Bobby…
Author archives: Guest Post
A Critical Look At Spotify PR Firm Virtuoso Music
In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it’s promises, and whether or not it might be right for you. ____________________________ Guest post Brian Hazard of Passive Promotion It’s always a good…
What Bad Wolves’ Success Can Teach All Musicians [INTERVIEW]
Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of ‘Zombie’ and how the group’s collective experience in the music…
Giving ‘One Hit Wonder’ The Vernacular Boot
In this new essay, author Julian Tepper directly takes on one-hit wonders, and how the term can often negatively silo artists into a frequently mocked category of performer. ________________________ Guest post by Julian Tepper Dear One Hit Wonder, You and I have been on a collision-course dating back to 1986,…
Rap vs Rock: Which References Drugs, Alcohol Most?
While music has changed a great deal over time, it has consistently referenced drug and alcohol usage for decades. But which genre does so the most? Here we look at a lyrical analysis of artists and genres to determine where substances feature the most frequently. _________________________ Guest post by Rebecca…
5 Techniques For Maintaining The Fans You Made On Your Last Tour
While a lot of emphasis is put on how to prepare for your first DIY tour, it’s also important to make the most of a tour after it’s over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your…
11 Common Music Advertising Mistakes and How You Can Avoid Them
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. ___________________________ Guest post from AWAL An advertisement is an attempt to purchase…
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. ___________________________…
Get Real Time Stats Via Spotify For Artists App Update
Spotify recently updated its ‘Spotify for Artists’ app, providing artists with an exciting host of new features, including live listener tracking, monitoring of milestones, improved profile management, and more. ___________________________________ Guest post by Randi Zimmerman of the Symphonic Blog Artists can now see how many listeners they have in real…
How To Select The Perfect Music Analytics Tool
[UPDATED] As music marketing becomes more and more data-driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the…