Both hugely accomplished music and entertainment moguls, Jay-Z and Dr. Dre’s success has been propelled by their ability to understand music as a business, and effectively market it to their fans thanks, in part, to focus groups. ________________________ Guest post by Martin Connor of Soundfly’s Flypaper So much of why…
Author archives: Guest Post
Is Podcasting’s Bubble About To Burst Or Just Catching Its Breath?
Following its explosion in popularity, podcasting has established itself as a lead player in the audio renaissance. But can this platform continue to keep growing? Low barriers to entry have led to a crowded content field, leaving some in the industry concerned about its future. ______________________________ Guest post by Fred…
Fans Want To Understand An Artist’s Creative Process
What we consume as the final product of an artist’s creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the…
David Bowie Blows Minds With Augmented Reality
In this piece, David Deal explores how new tech innovation in the form of the app David Bowie Is has allowed the legendary performer to once again grace our homes in the form of augmented reality. _____________________________ Guest post by David Deal of Superhypeblog David Bowie visited my home on…
How Many Songwriters Does It Take To Write A Hit? 9.1
While the process of group-writing a song is not a new concept, a recent look at the Top Ten hits suggests that having more songwriters involved in the creation of a song can improve its chances of topping the charts. ___________________________ Guest post by Bobby Owsinski of Music 3.0 When…
Music Health Alliance Saved Music Community $40M In Health Care Costs
In a recent announcement, the Nashville, TN non-profit Music Health Alliance revealed that they have successfully saved the music community more than $40 million in healthcare costs during the course of the past six years, helping over 9,700 clients. __________________________ Nashville-based non-profit Music Health Alliance revealed that over the past…
Event Marketing Will Change In 2019: Here’s How
As 2019 gets underway, the public’s appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it’s more important than ever to make your event stand out. Here we look at some key strategies that…
Notorious Q4 Release Date: Myth Or Fact?
In the music business, grizzled industry veterans and young up-and-coming indie stars agree with the Q4 adage that, when it comes to releasing music, it’s best to wait until the New Year is under way. But in an ever-changing industry, does this theory hold up? _________________________ Guest post from AWAL…
Instagram Secret Menus, New Trends Decoded
In this edition of Decoded, our fiends at AWAL look at the trends and hidden tricks shaping entertainment inside the Facebook owned and operated social media crown jewel that is Instagram. _________________________ Guest post from AWAL The sheer scale of Facebook’s owned-and-operated crown jewel makes it a vital endpoint in…
Goal Setting Guide: How To Kick Off 2019 Right
A new year means a new opportunity to take your budding music career to the next level! One of the best ways to ensure you start things off right, is to establish goals from the outset. Here we look at how to do this most effectively. ____________________________________ Guest post by…