It’s a cutthroat industry out there, and when time comes for you to throw your hat in the ring and release new music, it’s up to you to do everything you can to maximize its impact. Here several industry experts weigh in on what artists must do to capitalize on…
Author archives: Guest Post
5 Things You Need To Have Ready Before You Tell Anyone About Your Music
Having music is all well and good, but when it comes to getting a relevant party interested, your ephemeral window of opportunity can’t be wasted. Here we Chris Robley details five critical elements you must be able to call upon if you want to cultivate interest in your work. ______________________________…
Billboard’s Power 100 List: The Right & Wrong
As such ‘best ofs’ are want to do, Billboard’s recent Power 100 list of the music industry’s most important people was met with some controversy by the industry as a whole, with many feeling the company’s ranking missed the mark a bit. In this piece David Philp explores where Billboard…
Shazam’s Hidden Tool
Most people are familiar with Shazam as the go-to music identification app, but in addition to it’s powers of clarification, Shazam also has the ability to show the user top tracks being Shazam’d the world over. _____________________________ Guest post by Jake Udell of Art of Manager You’re already familiar with…
The Elusive Obelus: Streaming’s Issue With Denominators
Here Christian Castle details issues regarding streaming rates, and the problem in the formula which prevents the creation of long-term shareholder value, and instead gives an immediate short-term rush to the beneficiaries. _______________________________ Guest post by Christian Castle of Music Tech Solutions “How did you go bankrupt?” Bill asked. “Two…
Ariana Grande Fans: The Fans Every Artist Needs
Already a hugely successful artist, Ariana Grande’s release of Thank U, Next has proven that her army of fans are willing to go above and beyond, and are the sort of devoted supporters which every artist needs in their life. ______________________________________ Guest post by James Shotwell of Haulix With the…
Marshmello Fortnite Concert May Reveal Next Realm For Artists
While the idea of performing to thousands may be dream for many artists, DJ Marshmello took things to an even higher level, with a recent in-game Fortnite concert which drew in millions of viewers. Virtual concerts may not be a new thing, but technology and gaming culture have developed to…
YouTube’s ContentID System Being Repurposed By Blackmailers Thanks To Its Failings
YouTube’s content ID system has long been maligned by the music industry for its multifaceted failings. The minimal staffing YouTube provides regarding copyright claims has left the system vulnerable to misuse and, most recently, outright extortion. __________________________ Guest post by Timothy Geigner of Techdirt By now, we should all be…
4 Techniques To Make Instagram Stories Work For You In 2019
While the value of Instagram as a promotional tool among artists has, by now, long been established, the story feature of this social media platform is often overlooked. Here Hugh McIntyre offers four ways artists can get the most out of this aspect of Instagram in the coming year. _____________________________…
Amuse To Utilize Machine Learning To Calculate Royalty Advances
Royalty advances are typically an unpredictable shot in the dark about what an artist is worth, with publishers seeking to keep it as low as possible, while artists work to squeeze as much money out as possible. In hopes to remove some of the polarizing ambiguity from this process, Swedish…