In this piece, Gimme Radio’s Tyler Lenane outlines why they felt compelled to start another streaming service in an already crowded sector and how Gimme Radio differentiates themselves from other platforms by focusing on serving the passionate fan. _____________________________ Guest post by Tyler Lenane, CEO of Gimme Radio With Gimme…
Author archives: Guest Post
Magic Records: Copyright Free Music For Mixing, Monetizing
For those weary of the same tired royalty free music, Magic Records offers an excitingly large catalog of copyright free music in the techno/electronic vein, and is available for use by producers, artists, and mixers. Here we look at how this resource can be utilized. ________________________________ Guest post by Bo…
Did Technology Bring About The Death Of Good Music?
After new research was released suggesting that millennials prefer golden oldies to contemporary pop, Stephen Carlisle did some digging to determine if this was in fact accurate and, if so, what role technology may have played in the "decline" of music’s quality. _____________________________ Guest post by Stephen Carlisle of NOVA…
Behind The Curtain Of The New Balance X BEGINNERS Campaign (Part I)
Synch licensing can be one of the greatest ways for artists to gain exposure to a wider, fresh audience. Once a privilege largely reserved for already successful artists, more developing band are getting these exciting opportunities, as evidenced in a recent collaboration between New Balance Shoes and up-and-coming AWAL artist…
Are YOU A Male Ally To Women In The Music Business?
As more allegations of predatory behavior by men in the music business continue to emerge, Chris Robley shares a recent open letter from Joe Crookston to the Arts and Music Community, encouraging men in the music industry to make a commitment to act as true allies to women in the…
5 Lessons Learned From Shep Gordon
Talent manager, producer, and film agent Shep Gordon recently released a book titled The Call Me Supermensch, which uses a backstage pass to his life as a framing device for some important lessons about the music and entertainment industry. Here we look at five key takeaways. _______________________________ Guest post by…
Why Word-Of-Mouth Is Key To Live Music, How To Earn It
Despite all the changes the world of music marketing has undergone (technologically and otherwise) word-of-mouth remains the most effective method of selling tickets. So how do you, as an artist, harness the power of such an elusive form of marketing? ______________________________ Guest post by Chris Zaldua of Eventbrite It’s no…
Gaming Facebook Algorithm To Create More Cost Effective Ads: A Musician’s Guide
Once you’ve spilled the blood, sweat, and tears necessary to create quality content, you’re going to want to share it on all the social media platforms. When it comes to Facebook, however, it’s unlikely your followers will actually see your post, unless you game the system. _______________________ Guest post by…
Teen Musician Rejects $3M Deal: No Need For Label Thanks To Internet
Billboard magazine recently released a profile of teenaged musician/rapper NLE Choppa, who handily turned down a $3 million label deal, opting instead to partner with a distribution company, UnitedMasters, and maintain all rights to his work. Kids these days! ______________________________ Guest post by Mike Masnick of Techdirt There’s a pretty…
Key Advice For Marketing Artists [Jake Udell]
In this important piece of marketing advice, Jake Udell expands on his theory that the most important marketing an artist can do is to their core fans, and the value of investing time and money in quality content, rather than trying to reach as many listeners as possible. __________________________ Guest…