After a previous article outlining an initial two key points of failure awaiting unsuspecting Blockchain music entrepreneurs, this articles details the risks of the second pair, helping artists to successfully navigate a revolutionary technology that, despite its pitfalls, has huge potential to benefit artists. ________________________ Guest post by George Howard….
Author archives: Guest Post
11 Proven Band Merch Ideas To Create Excitement, Sales, Fan Loyalty
Although physical sales of music may have dwindled over the past few years, merchandise remains an exciting and lucrative aspect of the music industry, generating billions of dollars every year. Here we look at eleven true and tested types of merch that get fans excited, while providing artists with a…
PledgeMusic Leaving More Artists Unpaid
As the gloomy saga of PledgeMusic’s financial failings drags on, more artists are revealing that that the now infamous crowdfunding site failed to provide them with payment. Here we look at some specific numbers from a variety of artists. ____________________________ Guest post by Bobby Owsinski of Music 3.0 Recently I…
How To Pull Off A Great Looking Music Video On A Budget
Producing a music video for free simply isn’t going to happen, but creating a great looking, quality product while actually sticking to budget and not leaving your band destitute is significantly more achievable. Here we look at how. ____________________________ Guest post by Gideon Waxman of Soundfly’s Flypaper Making a great…
4 Ways To Prep For The Chaos Of SXSW 2019
With SXSW just around the corner, members of the music industry are scrambling to get their ducks in a row in order catch all the incredible shows they want to see, meet all the people they want to meet, and maybe even grab a bite to eat along the way….
The Reality Of Music Journalism And How To Get Covered
Getting good press in the music business hasn’t gotten easier in recent years. Competition is stiff and engaging the interest of press can be even harder than capturing the attention of fans. Here we look at music journalism and how to cultivate a relationship with industry gatekeepers. ____________________________________ Guest post…
Making It Big: What 6 Elite Producers Taught Us [VIDEO]
As part of new content franchise, Kobalt has invited some of the music industry’s top producers to share their stories about coming up in the music industry and their respective journeys to success. _____________________________ Guest post from AWAL If you’re reading this, it’s time to learn. AWAL’s parent company, Kobalt,…
Owning Music Is Important – Vinyl Can Help
With the rise of the digital age, music has ceased to become something we own as much as something we rent. One format, once thought of as obsolete, is shifting this new balance, however. Here we look at why ownership of music is still important, and how vinyl is making…
Behind The Curtain Of The New Balance X BEGINNERS Campaign (Part II)
In this second half of a two-part series, we further explore how more developing bands are getting access exciting synch licensing opportunities, thanks to a recent collaboration between New Balance Shoes and up-and-coming AWAL artist BEGINNERS. ____________________________ Guest post from AWAL [READ PART I: Behind The Curtain Of The New…
Playing To Strangers: Why Marketing To People Who Haven’t Heard You Is The Most Profitable
In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be a more profitable approach than trying to cultivate a rapid central fanbase. ______________________________ Guest post by Amber Horsburgh. Amber writes…