While there has been much discussion of Spotify’s financial situation, another important metric to pay attention to is actual listeners. Here Russ Crupnick of MusicWatch breaks down some of the numbers on Spotify’s market share. _____________________________________ Guest post by Russ Crupnick of MusicWatch Spotify’s financial results are widely available and…
Author archives: Guest Post
Streaming Revenue Impressive, But Can It Ever Make Up For Lost Physical Sales?
With streaming revenue showing a massive increase in comparison to previous years, the major three record labels are rejoicing at their annual haul. A big part of this income still draws from physical sales however, and as these old-school revenue streams continue to thin to a trickle, will streaming be…
Kobalt Is Now A Next Generation Major Label In The Making [Mark Mulligan]
"Kobalt has been the poster child for the changing of the guard in the music business," writes MIDiA analyst Mark Mulligan. But it’s on a path to become much more as "next-generation label… plotting a course to becoming a next generation-major." __________________________________ By Mark Mulligan of MIDiA from his Music…
6 Analytics Tools: How To Change Future of Music Marketing
After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies’ harnessing of analytics and big data. Here we look at six such analytics tools that are…
Building Your Dream Team: Music Publicist
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of music publicists, and how they can help tell an artist’s story within a broader cultural landscape. ___________________________ Guest post from AWAL Building Your Dream Team breaks down the fundamentals of an…
Artists Are Increasingly Rejecting Record Deals
Some record executives are starting to sweat, as the music industry morphs into one where the climate is significantly more favorable towards a DIY way of doing business and many artists are eschewing traditional label deals in favor of doing things their own way. _______________________________ Guest post by Bobby Owsinski…
2019: The State Of Sampling
In this piece, the team at Tracklib took a deep dive into the state of sampling in 2019, breaking down who’s sampling what, the rationale behind it, what the preferred software (and hardware) is, plus some of the past year’s most prominent sampling moments. __________________________________ Guest post by Oskar of…
Over A Third Of Americans Now Own Smart Speakers, So What Does That Mean For Artists?
As an increasing number of Americans (now over 36%) acquire smart speakers, changing what the future of audio consumption looks like, some artists may be forced to rethink not just their promotional strategy, but their entire brand identity. _____________________________ Guest post by James Shotwell of Haulix More than 1/3 of…
Fortnite Hosts Weezer-Themed Island
Marshmello isn’t the only artist to capitalize on the popularity of Epic Games’ Fortnite. Now Weezer has pulled their own digital promo stunt with the launch of their own band themed island in the popular game to accompany Weezer’s new album release. ___________________________ Guest post by James Shotwell of Haulix…
Put Your Best Tweet Forward: 2019 Edition
Twitter can loud and crowded, so getting a handle on how to be heard (sometimes literally as a musician) above the din is key to marketing success on the social media platform. Here we look at best practices 2019. _____________________________ Guest post by Victoria Morris, Interactive Marketing at The Orchard….