Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you’re selling as many tickets as possible. ____________________________ Guest…
Author archives: Guest Post
The Maine, 8123, And Value Of Community Marketing [Video]
While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of…
10 Guerrilla Marketing Strategies For Concert, Event Organizers
If you’ve got a major show or tour in the offing, you may be eager to think of new ideas for taking your marketing to the next level, and amplifying your exposure among potential ticket buyers. Here we look at ten great guerrilla marketing ideas for 2019. ____________________________ Guest post…
Top Way To Improve Press Coverage Of Your Music
With the world of music journalism in a state of disarray, navigating when and how to get press coverage of your music has become increasingly challenging. Even once you’ve selected an outlet, getting that publication or personality interested in your music is a major hurdle, one where adding a personal…
Could The King Biscuit Flower Hour Survive Today?
In this piece Fred Jacobs recalls the era of Album Oriented Rock (AOR) and, more specifically, the ‘King Biscuit Flower Hour,’ a show which presented original concert programming through until the early ’90s. So could the such programming survive today, living as we are in the age of reboots? ______________________________…
Changes To YouTube Copyright Claims May Affect You
YouTube is now unveiling some important changes to its Content ID feature which could impact artist videos moving forward, requiring content owners to provide infringement timestamps, and limiting the number of manual copyright claims. _____________________ Guest post by Bobby Owsinski of Music 3.0 YouTube is rolling out a couple of…
How Data Metrics Work For Independent Artists
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. _____________________________ Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal…
Avoiding Music Industry Burnout: A Crash Course
In a competitive and crowded industry, it can be easy for those working in the music biz to overdue it as they try to juggle innumerable tasks, and act as both entrepreneur and artist, but taking time off and giving yourself breathing room can be just as important. ________________________________ Guest…
7 Ways To Promote Your Music And Grow Your Fanbase
In the modern music industry, being talented and unique isn’t enough to help you stand out from the crowd of other artists, and gaining the kind of recognition you want in a competitive market requires careful strategizing, and a good understanding of your strengths. ________________________ Guest post by Becky Holton…
Fans Want To Hear Your Narrative: Building A Story For Your Music Career
When trying to promote yourself as an artist, it can be easy to fall into the trap of focusing exclusively on social media and the promotion of your latest release, for while this is certainly important, too many artists neglect the development of their personal narrative, and the crafting of…