Despite the ubiquity of other media entertainment options, radio has endured into the streaming age, albeit with its own share of struggles. In this piece, consultant Fred Jacobs looks at recently collected data among radio listeners surveying why they still tune in. ___________________________ Guest post by Fred Jacobs of Jacobs…
Author archives: Guest Post
7 Organizations Committed To The Evolution Of Music Education
As with so much of the music industry, the world of music education is constantly growing and evolving to challenge the status quo. Here we look at seven different organizations that changing who people take on music education for the better. ___________________________ Guest post by Jeremy Young of Soundfly’s Flypaper…
Creators May Have Won Battle, But Lost War With EU Copyright Directive Passage
As the European Parliament finally pushes its long-contested Copyright Directive to passage (Article 13 included) many content creators are claiming victory over their tech overlords, but such immediate successes could overshadowed in the near future. _____________________________ Guest post by Bobby Owsinski of Music 3.0 The European Parliament finally is about…
Lil Nas X And The Question: Who Defines What A Genre Sounds Like
Lil Nas X’s breakout smash "Old Town Road" was recently yanked from Billboard’s country charts, despite the songs massive success, owing to the song’s alleged failure to sufficiently embrace the genre defining elements of country music. Consequently, this raises the question: who gets to define what a genre sounds like?…
Independent Artists: Making The Music Video Decision
Music videos can be a powerful tool for artists, helping them to both raise their profile and directly communicating and artists artistic image. That said, music videos no longer carry quite the clout they did a decade or more ago, and the typically high cost of production can making the…
What You Need To Be Doing With Your Facebook Insights
Facebook has accrued something of a reputation for harvesting data about its users, and while this may be unsettling to some, the good news is that for bands and artists who utilize the business end of Facebook, there’s a plethora of valuable insights at your disposal. Here we look at…
How To Craft An Effective Spotify Audio Ad For Your Music
With the new Show.co’s Ad Builder tool, artists can easily create an ad capable of reaching Spotify’s massive listening population, with targeting based on the geography and genre interests of listeners. Here Chris Robley outlines some key tips for actually recording and producing these audio ads. __________________________ Guest post by…
5 Data Driven Insights That Sell Concert Tickets
With live music continuing to be the primary revenue source for most artists, getting concert-goers through the door has become a paramount priority. Luckily, we have data on our side, and music marketer Hisham Dahud dives deep into the Bandsintown data, revealing five key insights as to how to get…
How To Set Up A Successful Music Marketing Campaign
In this fourth of AWAL’s five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time…
What Musicians Need To Know About Spotify’s Personalized Editorial Playlists
Spotify has recently been testing the waters with its new personalized editorial playlists, a kind of hybrid between curatorial and strictly algorithmic playlists. Here Chris Robley outlines what artists need to know about this new listening format entering the streaming arena. ___________________________ Guest post by Chris Robley of DIY Musician…