For developing artists, cover songs can be an incredibly valuable marketing asset. Instantly recognizable hits or cult classics can help bridge the divide between an artist and a potential fan who might be otherwise unfamiliar with the artist’s material. _______________________ Guest post by Jake Udell of Art of Manager Cover…
Author archives: Guest Post
What It’s Like To Tour As An Unestablished Band
While many non-musicians think of touring as one of the more glamorous aspects of an artist’s career, the reality for most musicians is radically different, but while financial destitution and massive tedium await the unestablished artist hitting the road for the first time, the experience can still be incredibly rewarding….
Consumers Getting Fed Up With Streaming Subscriptions
While many television consumers have cut the cord and are eschewing traditional cable in favor of streaming options, it seems these same streaming services are taking up some of the practices which made cable so unappealing in the first place, and consumers are less than thrilled. _______________________________ Guest post by…
Why You Should Put It In Writing
While music industry partnerships may feature a lot casual agreements and handshake deals publishers and artists alike stand to benefit from taking the extra step of documenting these agreements, both to avoid complications down the road and to give yourself a sense of agency. ______________________________ Guest post by Jake Udell…
How To Make Smart Music Marketing Happen
In this final of a five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear from multiple industry experts on which creative marketing techniques can help artists can do to stay competitive in an increasingly challenging industry. ___________________________…
Pandora Plans To Test AI-Powered Interactive Voice Ads Later In Year
If your primary gripe with advertisements is that you can’t talk back to them, you’re in luck. Beginning later in the year, Pandora will begin test driving interactive voice ads, thanks to their new partnership with the voice-enabled ad platform Instreamatic. _________________________ Guest post James Shotwell of Haulix A world…
Pre-Adds, Pre-Saves Are The New Pre-Orders – Is That A Good Thing?
Much as streaming has replaced traditional album sales, Spotify and Apple music ‘pre-saves’ have replaced pre-orders. While these pre-saves are certainly good news for artists as a metric of gauging listener interest, there is concern that artists are missing out some valuable listener data as a result. ___________________________ Guest post…
‘Making the Brand’ For A Lasting Career In Music [Tunecore’s Shelby Kennedy]
For artists who are in it for they long haul, its important to think past their next release and to look at the big picture, spending time growing strong, engaging personas and building a personal brand that will last over time. _____________________________ Guest post by Shelby Kennedy, VP, Entertainment Relations…
Radio Nowhere – Is Anybody Alive Out There?
Radio giant iHeartMedia has filed for a $100 million IPO, even as it just emerges from bankruptcy. William Paterson University Music Business Professor David Philp takes a look at the state of terrestrial radio, its less than graceful handling of the internet’s rise, and why it needs to adapt, as…
Stream-Ripping Finally On The Decline
As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping, an illegal process whereby, content is ‘ripped’ from existing streaming sites. Fortunately, this practice appears to be on the decline, according to a recent report. ____________________________…