For any crowdfunding campaign to be successful, it’s important to have the kind of enticing rewards that will actually motivate fans to donate or become patrons. In this piece we look at some key tips for choosing rewards that will maximize your crowdfunding revenue. ______________________________ Guest post by Randy Chertkow…
Author archives: Guest Post
Songwriting Splits: What They Are And Why You Need to Agree On Them Now
As an increasing number of modern releases feature more and more songwriters, the importance songwriting splits and their legal value becomes increasingly important. Here we look at exactly what these splits are and how they should be arranged to avoid headaches and conflict down the road. ________________________________ Guest post by…
What Music Journalists Definitely DO NOT Want To See In Your Press Release
Whether or not music will even give your music the time of day is massively dependent on the quality fo your press release. Getting press coverage is hard enough, but falling into any of the following pitfalls practically guarantees your music will be panned by music journalisms gatekeepers. _____________________________ Guest…
A Beginner’s Guide To Making Your Live Stage Performance Unforgettable
While many DIY artists trying to take their career to the next level focus on their online persona or their creative output, many neglect what is an essential element of becoming a better musician: the live performance. Here we break down some essential tips for ensuring you have develop a…
8 Inspirational Books For The DIY Musician’s Shelf
The ability to learn and grow is one of the most valuable skills a DIY musician can cultivate, and while there are certainly an abundance of online resources, one can’t overlook the informational and inspirational value provided by the old school resource of books. __________________________ Guest post by Angela Mastrogiacomo…
Why We Need A Conscious Music Tech Revolution NOW!
In this piece, Virginie Berger champions the need for music tech companies to bring about a major disruption to the music industry, siting long-unaddressed problems and an outdated distribution of power in desperate need of a shakeup. _____________________________ Guest post by Virginie Berger, the co founder of WeAreMusicTech The context…
Despite Streaming’s Growth, Music Industry Remains Half The Size It Was In 1999
While paid streaming subscriptions have, in many circles, been billed as the savior of the music industry, the reality is that the business is still operating at a severely reduced capacity since the devastation visited on it in the early days of digital. __________________________ Guest post by James Shotwell of…
3 Tips For Boosting Word-Of-Mouth About Your Music
While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix…
How To Grow Your Mailing List At Your Next Show
Whatever platform you use, staying directly in touch with your fanbase in the form of e-blasts is critical to selling your music, but this is only effective if you have list to send them to. Here we look at some key tips for connecting with your audience and building your…
Spotify’s New Personalized Playlists May Impact Where Your Music Appears
Appearing on one of Spotify’s playlists has, in many ways, become the Holy Grail of the music industry for up and coming artists, but doing so could soon get harder, thanks to the platform’s rollout of its ‘personalized playlists’. Here, we look at the impact and how artists can work…