While Spotify’s Ad Studio feature (available to artists since 2017) has proven to be effective as a promotional tool, the behind the scenes of why was something of a mystery, at least until now. The streaming platform’s new ad metrics give artists a much more transparent understanding of what happens…
Author archives: Guest Post
5 Essential Resources For Help Release Your Next Album
Saturated though the marketplace may be, the internet is still one of the best resources at your disposal as a small independent artist for getting the word out about your next release and getting it into the ears of new listeners. Here we look at five fantastic online resources for…
Top 3 Fallacies Holding Back Your Music Industry Career
Manager Jake Udell breaks down and debunks the top three fallacies that he hears the most frequently from the music industry’s aspiring young leaders second guessing themselves or undercutting their ability to succeed. ____________________________ Guest post by Jake Udell of Art of Manager These are the top three fallacies I…
Optimistic Delusion and Music Business Version 2.0 Syndrome
In this piece, artist manager Jake Udell analyzes his personal experience of overvaluing his own success, and looks at why too much personal confidence and a failure to rely on others can compromise one’s ability to succeed in the music business. ______________________________ Guest post by Jake Udell of Art of…
How Generation Z Is Redefining The Business Of Music
While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the…
Tips To Optimize An Official YouTube Artist Channel
Since YouTube’s unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a powerful tool at their disposal, provided they market it correctly. Here we look at how to get the most out of…
Guide To Becoming A Session Musician [Video]
video, session musicians,
How You Should Be Marketing Your Next Album, Single Release
For many artists, marketing their work is by far the most loathsome aspect of being a DIY artist. Whether you hate it or not though, selling your music is essential, so you might as well get good at it. Here we look at what exactly you should be doing to…
Music Industry’s Growth Continues Thanks To Streaming
According to the latest report from the IFPI, the music industry has now seen its fourth uninterrupted year of growth, reaching $19 billion in revenue, a an increase which has been fueled in large part by a major uptick in paid music subscriptions. ___________________________ Guest post by Bobby Owsinski of…
15 Content Secrets To Boost Social Media Engagement
With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they’re interacting. So how can you ensure you’re posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence. _________________________…