Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it’s important to have a plan. Here we break down what a complete…
Author archives: Guest Post
If The Music Industry Is One Giant Party, You’re Not Doing It Right
While the life of a musician is often associated with a variety of vices, the reality is that engaging in these diversions too much can, in some instances, derail a promising potential future in the music business, and that making your career into too much of a party can be…
Major Labels Demanding ‘Guaranteed Money’ From TikTok Owners
Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry’s biggest labels are eager to see if they can squeeze some additional revenue out of the rapidly growing social media platform TikTok. _____________________________ Guest post by James Shotwell of Haulix…
The Beatles, Rolling Stones and Artist Positioning
Manager Jake Udell reflects on the authenticity and image of modern artists, and how, historically, managers for groups like The Beatles and The Rolling Stones worked to successfully cultivate very distinct but very different images for both groups. _________________________________ By music manager Jake Udell from his Art of Manager The…
Look Inside The Tiny Bedroom Where Billie Eilish, FINNEAS Are Redefining Pop Music
Take a look at the humble origins of revolutionary pop artist and rising star Billie Eilish, and how the singer and her brother FINNEAS create their #1 signature sound in a small bedroom studio in a modest LA neighborhood. _____________________________ Post via AWAL Tucked away in a modest East LA…
SEO Strategy For Making Your Music More Discoverable In 2019
If you’re looking to get serious about your music career in 2019, it’s important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you’re trying to sell concert tickets, merch, or just trying get new fans to hear your music,…
How To Build, Nurture Your Community On And Offline
Community can be a dangerously nebulous word, and taking the time to develop one as a band or artist can be an intimidating prospect, particularly when there are so many other aspects of your life as a musician to keep track of. Here we look at some the best ways…
If Audio Is Hot, Why Isn’t Radio Partying?
While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers. _____________________________ Guest post by Fred Jacobs of…
iHeartMedia’s IPO May Demonstrate Future Of Music Radio
In an effort to pay down its massive debts, iHeartMedia is set to file for an IPO, a move by the bankrupt internet radio company which could be indicative of what the future may hold for other music companies involved in radio, and specifically internet radio, may do moving forward….
Top Quotes From First Ever AIM Connected Global Music Business Event
Last week, Studio Spaces in London was home to the first ever AIM (Association of Independent Music) Connected global music business conference, featuring some amazing panels and discussions, with over 150 speakers. Here we look at some of the top quotes from the three day event. _________________________ Guest post from…