As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from…
Author archives: Guest Post
Free ‘Profitable Musician Summit’ Begins Online Today
In a new ten-day event created by Bree Noble, thirty-three experts will offer tactical strategies and actionable advice to independent artists looking to both earn and retain more money in their music industry careers. __________________________ Guest post by Randi Zimmerman of Symphonic Blog The Profitable Musician Summit 2019 is a…
Springtime Means New Snapchat Features
Buckle up Snapchatters! Everyone’s favorite now-you-see-it, now-you-don’t platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a…
Utilizing Video To Promote Your Music
With so many options available for promoting your music, it can be overwhelming to try and figure out which one is best for you, but video often emerges at the head of the pack. Here we take a deep dive into what it takes to effectively utilize video as a…
World’s Most Popular Websites [Infographic]
While we think of quite a few websites as ‘popular,’ an actual look at the internet’s favorite sites reveals just how few really come close to making the cut, and by just how wide of a margin the web’s top dogs really rule the roost. _____________________________ Guest post by Bobby…
Breaking Down The Gender Play Gap: Men vs Women’s Performance On Music Charts
While a recent Billboard headline proclaiming wome…
Convergence In Music Industry as Managers Become Labels, Distributors Become Marketers and More
In this piece, Jake Udell reflects on the how music companies are increasingly converging to become the same thing as they try to wear a growing number of hats in an effort to remain relevant in a rapidly changing industry. _____________________________ Guest post by Jake Udell of Art of Manager…
17 Accessible and Affordable Music Marketing Tips
Music marketing changed almost entirely in the last decade, and while variety of new tools and techniques are now available to artists, many of them require a significant investment. Here we look at seventeen different marketing tips that, while still effective, remain affordable to the average musician. ________________________ Guest post…
Why Music And Tech Can Never Be Separated
In 2019, music and technology have become more linked together than ever, with new tech advancement now part and parcel of every aspect of the music industry. In this piece, Patrick McGuire explores the historical context for this, and what happens technological change is put at odds with artists’ values….
How A Songwriter In His 60s Broke (Back) Into The Music Business
In this piece, Chris Robley examines how musician and songwriter Daniel Antopolsky fought his way back into the music industry and began building a career in his 60s and on into his 70s – no small feat in a business which is less than favorable to the older set. _______________________________…