The music business has always been a competitive one – now more than ever – but as the industry continues to rebound, there are a number of things you can do to raise your profile and help make yourself stand out, thus increasing your chances of landing a job in…
Author archives: Guest Post
15 Content Secrets to Boost Social Media Engagement
Whether it’s your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so…
Tough Love: Rift Between Spotify, Music Industry Growing
A contentious relationship from the beginning, the streaming industry and the rest of the music business have been increasingly at odds of late. Even as recorded revenues continue to rise, artists and publishers have grown increasingly frustrated with streamers like Spotify and Apple, creating a rift that shows no signs…
Death Of The Album [Alex Heiche]
It seems the music format of generations is finally on its deathbed. Whether in the form of 8-tracks, cassettes, or vinyl, the album has seen its share of changes, but none more disruptive or deadly than the rise of streaming and playlist culture. _________________________ Guest post by Alex Heiche, CEO…
BandsInTown: How To Message You Trackers
For artists looking to communicate directly with their most tuned-in fans, BandsInTown now allows bands to post newly released music, upcoming shows, or simply share a personal messages with tracking fans. Here we break down how it’s done. _________________________ Artists can engage directly with all active trackers by posting messages…
These Cities Lead In Last Minute Ticket Sales
While concert attendance can often involve a great deal of advance planning, some show-goers are just as likely to turn up on a whim. Here we look at which cities have inhabitants most likely to snatch up concert tickets at the last minute, with the US capital coming out on…
Why No One Is Noticing Your Music
In the music industry, the climb up the ladder of success is an especially grueling one, and it can be frustrating, afters years of recording and performing, to still not be getting what feels like appropriate recognition for your music. Here, we look at some important factors to consider when…
Game Of Thrones Breaks Shazam Record
Proper placement in a show has long played a major role in boosting a song’s profile, as recently evidenced by the Apple-owned music identification app Shazam, which busted through its previous record after the song "Jenny of Oldstones" was played over the credits of Game Of Thrones’ most recent episode….
The Event Marketing Lifecycle: When Can You Sell The Most Tickets?
When and where you market your event is essential to selling tickets, and thanks to a plethora of data, we can now map out an event’s entire marketing lifecycle in order to pinpoint when the most opportune times to sell the maximum number of tickets will occur. __________________________ Guest post…
Building Your Dream Team: The Music Publisher
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the music industry’s matchmaking money hunter, the publisher. Here we look at the important role they play in gathering artist revenue, and how why they’ve taken center stage in the legally…