The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists…
Author archives: Guest Post
How Cameo App Can Jumpstart Music, Tour Promotion
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before. ____________________________ Guest post by James Shotwell of Haulix Celebrity endorsements can…
Make The Most Of Social Media Marketing Using Email And Instagram
It’s important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two. _____________________ Guest post by…
The Almighty Record Deal
Love it or hate it, a record deal is a big deal, and while it may only be words on a page, those words can ultimately make or break your career. Here we break down the ins and outs of what’s in a record deal, and what red flags you…
Rules For The High Road To Music Success
Long term planning and careful preparation goes a long way toward achieving success in music. Erin Frankenheimer, Manager, Entertainment Relations at TuneCore looks at three guideposts to help artists navigate the music industry’s choppy waters. _____________________________ Guest post by Erin Frankenheimer Manager, Entertainment Relations at TuneCore Most independent artists know…
Which Merch Items Sell Best In Your Genre?
Selling merch is a great way for artists to pull in additional revenue while they’re on the road, while simultaneously expanding their audience and growing their brand. But how do you know which items will sell? Here we help to take some of the guess work out of merch by…
No More Genres: Making Your Musical Niche Work For You
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music’s New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also…
It’s No Longer A Major Label World
If there was still any doubt in your mind that you didn’t need to be signed to a major label in order to succeed in the music industry, wonder no longer, as new data reveals just how much of market share indies have gained in recent years. __________________________________ Guest post…
5 Crowdfunding Myths Exposed
While many artists view crowdfunding as their ticket to music industry success, recent events like the PledgeMusic train wreck may have them second guessing the concept. That said, crowdfunding can still be effective if you know what you’re doing. Here, we look at the truth behind five commonly believed crowdfunding…
How To Unlock Dozens Of Revenue Streams From A Single Song
In this piece, the people at Disc Makers break down the multitude of ways in which artists can earn revenue from just a single song, via the fans and musicians seeking access to source tracks, samples, stems, and more. __________________________________ Guest post by Randy Chertkow and Jason Feehan from the…