While there are many strategies for doing things cheaply, marketing on an actual budget of zero dollars may seem untenable, but their are a number of creative ways to make a serious impact with your marketing that, while they can’t replace paid advertising, can go a long way towards supplementing…
Author archives: Guest Post
11 Artists On Safeguarding Their Headspace While On Tour
Self-care can be challenging for anyone, let alone an artist on tour, with musicians on the road often facing compromised health, both mental and physical. Here we hear from eleven major touring artists on how they safe guard their headspace while on tour. _______________________________ Guest post from AWAL It’s too…
Structure Your Campaign Using 2019’s YouTube Best Practices
With video now more important than ever, and YouTube reaching more consumers on it’s mobile platform alone than any US television network, having on confident handle on the the best practices regarding the video sharing site is essential. _______________________ By Stephanie Kurse, Manager, Video Services at The Orchard from The…
A Look Inside 5 Ads Where Music Was Critical To Storytelling
Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial’s effectiveness. Here Energy BBDO’s Daniel Kuypers discusses some of his big hits, and the art of curating the perfect advertisement soundtrack. _________________________________ Guest post by David Gianatasio from Muse by Clio…
5 Ways To Grow Your Email List In Advance Of Your Next Show
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it’s important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as…
More Streams? Here Are Music Streaming’s Trigger Cities
While we may think of places like Nashville and New York as being those cities with the most influence on the music business, the reality is quite different. In this piece we look at some surprising dark horse ‘trigger cities’ that are having an increasing amount of influence when it…
3 Things You Can Skip For Your Next Photo Shoot
The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there’s a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good…
Musicians: Getting The Most Out Of A Podcast Interview
As journalists seek out new ways to introduce music to the listening public, many have turned to podcasting. A less formal and often more in depth way of interviewing artists than traditional radio. While certainly a good promotional opportunity for artists, there are some things you should keep in mind…
Know Your Rights: Musician’s Simple Guide To Digital Royalties
Far too many artists who release brilliant music are ultimately unaware of how the system works when it comes to collecting royalties on said music, and consequently run the risk of getting ripped off. Here we offer a straightforward guide to understanding how digital royalties work. ___________________________________ Guest post by…
Industry Bomb Thrower Merck Mercuriadis On Disrupting The Music Business [INTERVIEW]
In this edition of ‘In the Hot Seat’ with Larry LeBlanc, he speaks with music industry heavy-hitter and publishing pariah Merck Mercuriadis about how he’s shaking up the music business with his publicly traded intellectual propery acquisition vehicle Hipgnosis Songs Fund Limited. __________________________________ Guest post by Larry LeBlanc from Celebrity…