Pride, Purpose with Cooking Vinyl Artist Lucy Spraggan

Fifty years after the Stonewall riots, Lucy Spraggan of Cooking Vinyl and advocate for the LGBTQ community discusses what self-awareness means as artist, and how she celebrates and promotes pride year round. _____________________________ Guest post by Meredith Nadeau from The Orchard’s The Daily Rind In June of 1969, riots broke…

Is It Worth Mastering For Different Digital Platforms?

While the digital age has given the music business a number of exciting technological advances, it has also splintered the number of platforms on which we consume music, making the challenge of mixing even greater. So, is it worth tailoring your latest track over and over again to sound perfect…

5 Out-Of-The-Box Promotion Ideas For Your Next Album

In this ever-expanding world of entertainment publicity, reaching your listeners and fans requires a carefully orchestrated, unique marketing plan. Here we look at five eye-catching promotion ideas for building that extra bit of buzz around your next release. ___________________________ Guest post by Cait McMahon of the Symphonic Blog In the…

#SaveMezzanine – Why Indie Venues Matter

As Mezzanine, a longstanding indie venue in the heart of San Francisco, faces pressure to vacate its location, Eventbrite explains why this venue and others like it are vital to maintaining a thriving, vibrant music industry. _____________________________ Guest post from Eventbrite Last year, Eventbrite helped 795,000 creators host nearly 4…

Why Fans Are More Important Than Listeners

It’s impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall more easily targeted, easier to keep happy group. _________________________ Guest post by James Shotwell of Haulix You will never please…

Is Music Capable Of Healing Our National Divisions?

As more artists enter the political fray, often hard-lining one side or the other, it’s important to remember music’s incredible ability to also bridge division and bring people and communities together. ___________________________ By Michael Alan Anderson. This first appeared in The Washington Post On Friday, Taylor Swift, formerly reticent about…

What’s In A Name? 4 Tips For Picking An Artist Name

With all the pressures and responsibilities that come with being an independent artist, picking a band name can seem like a mundane detail, but the reality is that choosing the right band name is ultimately of the most important decisions you can make as an artist. ______________________________ Guest post by…

What Is It That Makes A Song Catchy?

Sleuthing out what it is that makes a song "catchy" has been a goal of songwriters since time immemorial. Here Hunter Farris meshes the worlds of music theory and psychology to determine just what it is that gives some music the ability to grab at our brains and not let…

‘Ties That Bind’ Celebrates A Year Of Telling Rock & Roll Recovery Stories

Sponsored by the drug and alcohol treatment center Cornerstones of Recovery, The Ties That Bind Us launched as a weekly interview series designed to shed light on some of the more negative byproducts that can result from a rock ‘n’ roll lifestyle. We look back on one year of the…

5 Reasons You Don’t Actually Want The Record Deal Of Your Dreams

The record industry, and consequently the record deal, have seen countless transformations over the decades, and while many artists may still be eager to sign the "contract of their dreams," the reality is that these agreements can often leave the artist in a less than ideal situation ______________________________ Guest post…