While there are plenty of people who would like to be professionals in the music business, transitioning from a hobbyist to an actual professional, regardless of your area in the industry, requires a commitment, hard work, and the ability to follow through – not simply claim you’re going to. _________________________…
Author archives: Guest Post
Bringing Performance Into The Practice Room
While traditional practicing is all well and good for honing your technical expertise, it won’t do as much good when it comes to getting your comfortable with being on stage. Enter performance practicing! ________________________________ Guest post by Erica Sipes of Soundfly’s Flypaper. This article originally appeared on Beyond the Notes…
Gibson Guitar Formalizes Hands-Off IP Enforcement Approach Through Authorized Partnership Program
In the wake of a recent rash of lawsuits surrounding Gibson Guitar, the company has formalized its IP enforcement approach into something called an authorized partnership program. While a step forward for fans of the company looking to create guitars inspired by Gibson, the new program has a long ways…
Secrets For Digitally Advertising Around Your Next Tour
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting…
Customizing Salesforce For The Music Industry
When it comes to dealing with fans/customers, many artists and organizations within the industry rely on archaic and ineffective systems for keeping their teams in synch, which can lead to all kinds of inefficiencies and missed opportunities. Here we look at a more effective way in which groups in the…
Best Times To Post On Social Media: 2019 Edition
What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment. __________________________ Guest post by Bobby Owsinski of Music 3.0…
The Ups & Downs Of A Life On The Road [INTERVIEW]
While a dream of many, a life on the road brings with it countless challenges, temptations, and setbacks, which is why it’s so important to have someone with you to steer the ship. Here we talk with a veteran tour manager about how to manage the slings and arrows of…
3 Ways A Mailing List Can Turn Out Fans To Your Show
Getting people to actually show up at your show can be exhausting, and if you’ve been at the DIY artist thing for awhile, chances are you’ve given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list…
Report Calls For Altering Music Licensing Framework
In this piece, Emmanuel Legrand breaks down a recent report suggesting a massive overhaul of the framework through which sound recordings are licensed, and that rights holders need greater autonomy in order to negotiate more equitable contracts. _______________________ Guest post by Emmanuel Legrand of Legrand Network The licensing framework for…
Building Your Artist Development Team: The Music Producer
In this second part of a series on artist development and establishing an effective team, Camille Barbone delves into the role of the music producer, including how to find one, what their responsibilities are, and how to work with one. ___________________________ Guest post by Camille Barbone of the Symphonic Blog…