Currently only available in Swedish, Spotify Untold recounts the "hero’s journey" of Spotify CEO Daniel Ek. Chris Castle explores the curious timing of the book’s release and its correlated US book tour. __________________________ Guest post by Chris Castle of Music Tech Policy You may have seen the book reviews of…
Author archives: Guest Post
Artist’s Guide To Reaching The Right Audience On SoundCloud
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available – but how can you use it to reach the right audience for your music?…
Why ‘Fake It Till You Make It’ Is Smart Advice
With a few important exceptions, nobody likes a loser. This is doubly true for those musicians looking to cultivate a following via social media. Here we look at how artists can present a successful-seeming before without also coming across as inauthentic. ______________________________ Guest post by Elise Occhino of Soundfly’s Flypaper…
What Every Songwriter Needs To Know About The Music Licensing Collective
A major component of the recently passed Music Modernization Act is a new entity known as the Music Licensing Collective (or MLC), designed to manage blanket licensing, gather money from streaming platforms, and payout revenue to copyright owner. Here we review some key things songwriters should know before the MLC…
6 Music Business Trends You Need To Pay Attention To
Music manager Jake Udell shares six insights gleaned from a recent dinner hosted by the music/tech investment group Raised in Space and attended by several music industry heavy-hitters, as well as exploring what they can tell us about the future of the music business. ____________________________ Guest post by music manager…
Getting More Engagement Out Of Posts Via Hashtag Sets
Using lengthy long ultra-specific hashtags might be fun and feel good to do, but will do little as far as actually picking up traffic is concerned. Hashtag sets on the other can make a huge positive difference in boosting the engagement of a post. ____________________________ Guest post by Bobby Owsinski…
Stream-Ripping Sites,YouTube Now Caught Up In Whac-A-Mole
Stream-ripping sites, the new boogymen of the music industry, have been under heavy assault lately, a crusade which YouTube has happily joined in on. Unfortunately, these attempted shutdowns have been carried out with a typical lack of nuance which is now to be expected. __________________________________ Op-ed by Timothy Geigner from…
Beat House, Pulse Music Group Form Joint Venture
Los Angeles-based music services agency Beat House has signed a joint venture and worldwide co-publishing deal with Pulse Music Group. Launched earlier this year, Beat House was founded by music industry executive Tiffany Kumar who previously served as Global Head of Songwriter Relations at Spotify. During her tenure with the…
Why We All Need To Make Live Experiences Our Go To Form Of Self-Care
As most by now know, excessive screen time has been closely linked to stress and feelings of isolation, making the need to "digitally detox" all the more pressing. Here we look at how making lived experiences (looking at you concerts) your go-to form of self-care can drastically improve your well-being…
How To Deliver New Music To Fans After A Lengthy Hiatus
It’s impractical to assume any artist can constantly churn out new material, and a reprieve from creating music can often be a healthy thing. That said, getting back in the game can be challenging, not just for you, but also for you fans when it comes to introducing them to…