Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers’ attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you’re creating images that are optimized for maximum visibility. ____________________________…
Author archives: Guest Post
Spotify Wants To Enable Fans To Tip Artists
Many sites empower users to make micropayments to creators. China’s Tencent Music already has a massive tip-like program returning revenue to artists. Based on a recent earnings call, Spotify wants to get into this business, as well. Exactly how they’ll do it, however, remains a question, writes music attorney and…
How An Old Game Boosted A 2019 Streaming Hit
This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv’s latest release and engineered to help casually grow the artist’s Spotify followers. ______________________________ Guest post from AWAL We recommend playing Billy Meets World for at least 30 seconds before…
5 Techniques For Maintaining The Fans You Made On Your Last Tour
Assuming your latest tour wasn’t a complete disaster (or maybe even if it was), chances are you acquired a few new friends along the road. So how do you turn these fresh fans into repeat customers? Here we look at five ways of keeping new listeners engaged. ___________________________ Guest post…
New To Instagram: Creator Accounts, Chat Stickers & More
As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform. _______________________________ Guest post by Ryan Whitman of The…
The Evolution Of Documenting Song Credits: Split Sheets Go Digital
Co-writing a hit song with one of your bandmates feels great at the time and is all well and good, until down the road it suddenly turns out the two of you have differing opinions on who contributed what, at which point the royalties argument is bound to turn nasty….
The Importance Of Spotify Save Rates, How To Get On Discover Weekly
Here we look at why save rates on Spotify are so important, and how the work to increase your music’s odds of landing on game-changing playlists like Release Radar and Discover Weekly. ___________________________ Guest post by Kieron Donoghue of here.org.uk We all know that getting a song added to an…
Hassles And Handshakes: A Look At Loans For Songwriters
In this piece, Dan Reifsnyder delves into the challenge many songwriters, successful or not, face in attempting to secure loans for major purchases like a house, and what steps you can take to establish a paper trail and make the process that much less of a headache when the time…
Which Is The Better Music Video Premiere Platform: YouTube vs. Facebook
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform’s offering makes for the music video promotion tool. _______________________________ By Brian Hazard from CD Baby’s DIY Musician You may have noticed that…
Sell More Tickets In A Single Month: Your Week 1 Plan
Sometimes life doesn’t allow for the constant aggressive marketing you’d planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy. ________________________________ Guest post by…