No aspect of being an independent artist is particularly easy, but getting endorsements and sponsorships is perhaps one of the hardest and most confusing of all. In this article we look at four techniques for successfully securing an endorsement as a do-it-yourself musician. ___________________________ Guest post by Alper Tuzcu of…
Author archives: Guest Post
Guide To Becoming A Social Media Influencer
Love or hate them, influencers are now an integral part of the market, convincing a segment of the population why they should or should not buy something. Here is how you can become one. _______________________________ By Randi Zimmerman from the Symphonic Blog However you feel about influencers, there’s no avoiding…
20 Years Of ‘Island Of Misfits’ Frenchkiss Records
Begun in 1999 by Syd Butler, NY-based indie label Frenchkiss records is celebrating its 20th anniversary and rise from bedroom run business to a power player of the NYC scene, having survived and thrived a tumultuous twenty years in a challenging industry. __________________________________ By Julia Greenspan from The Orchard’s The…
How To Embed Metadata In Music Files And Why It’s So Important [Video]
Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to…
Another Music Celeb Defeated In Court As Katy Perry Loses “Dark Horse” Copyright Case
Trying to score a big hit as a songwriter is tough enough, and chances are if you’re successful, you’ll end up in court on the losing end of a copyright infringement suit. This is precisely what happened to Katy Perry after an LA court deemed her hit "Dark Horse" sounded…
Apple Hi-Res Streaming Has Arrived With Apple Digital Masters
After sitting on a stockpile of high-resolution audio masters for a while now, Apple has finally decided to launch its often rumored hi-res streaming service, joining the ranks of other platforms like TIDAL and Deezer, who also provide this premium quality tier. ______________________________ Guest post by Bobby Owsinski of Music…
Tencent Would Be The Real Winner In Any Deal With UMG
Chinese media giant Tencent is in talks to buy a 10% chunk of Universal Music Group, with an option for an additional 10%. This acquisition by a massive tech company benefitsTencent more than UMG and implications for the music industry as a whole. ________________________________ Guest post by Bobby Owsinski of…
A Music Release Strategy For Filling Your Yearly Calendar
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist’s online presence throughout the year that they are left eagerly anticipating new content, whether it’s music or merch. ___________________________________…
You Have To Be There: 10 Essential Music Business Conferences For 2019
While early season festivals like SXSW tend to get the most airtime, the second half of the year is chock full with a variety of incredible conferences for those steeped in major music industry happenings. Here Angela Mastrogiacomo looks at ten that are essential to attend. ________________________ Guest post by…
How To Reach Music Critics, Influencers [VIDEO]
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers. ________________________________ Guest post by James Shotwell of Haulix Sharing music has never been easier,…