UPDATED: Spotify users may already be familiar with ‘Music For You’ notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by…
Author archives: Guest Post
Government Regulations, Frozen Mechanicals ant the Importance of Advocacy
Chris Castle breaks down in detail just how harmful the regulations imposed by the government surrounding mechanical license royalty rates are, and the value of advocacy in righting the ship to create a more balanced industry. _____________________________ Guest post by Chris Castle of Music Technology Policy There is a certain…
When To Book Gigs: The Ultimate Artist’s Guide
As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the ‘when’ side of booking…
How The CASE Act Will Become Small Claims For Copyrights
Recently passed in the House of Representatives and expected to pass in the Senate, the Copyright Alternative in Small-Claims Enforcement (or CASE) Act, will arm creators with another tool to combat those infringing on their copyright. Here we break down how the law will work. ____________________________ Guest post by Bobby…
Marketing Tips For Touring Artists
It may be a busy and demanding time for a musician, but letting your marketing slip because you’re on tour is a huge mistake. Here we look at some key tips for how artists can keep their marketing game strong while on the road. ____________________________ Guest post by Ainsley Lawrence…
29 Ways To Market Your Music Immediately
With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin…
Why Right Now Is The Best Time To Launch A Music Career
While it’s been a tumultuous past decade for the music industry, and things are showing no sign of calming down, all the chaos has created a tremendous amount of opportunity for artists across the music business spectrum. ____________________________ Guest post by James Shotwell of Haulix The music industry is an…
How To Craft A Killer Facebook Video Marketing Strategy
While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. __________________________ Guest post by Randi Zimmerman of the Symphonic Blog For many of us,…
Starting A Band Means Starting A Business
We review the benefits of creating a legal standalone entity as an artist or for your band, some ways in which you can use the legal system to your advantage, and why its a good idea to seek legal advice surrounding the endeavor. _____________________________ Guest post by The Sifre Group…
Music’s Discovery Problem Persists
With so much music spread across so platforms and playlists, artists are able to experience short-term success but are finding it difficult to build a sustainable career. _______________________________ Guest post by James Shotwell of Haulix Streaming has given more artists than ever a shot at short-term popularity, but that alone…