While the music industry has undergone a massive transformation over the past decades, music itself remains an incredibly powerful tool capable of sparking intense emotion in the consumer. Here, Ellisa Sun shares seven inspiring musical quotes by artists from the last hundred years, and why they resonate with her so…
Author archives: Guest Post
Death, Creativity, And Caring What Others Think
In this piece, James Shotwell tackles the triple minefield of a cultivating a creativity based career, the opinions of others and when they matter, and the inevitability of death as it relates success in the music industry. _______________________________ Guest post by James Shotwell of Haulix There are a lot of…
Spotify Is Testing In-App Feature To Create Podcasts With Anchor
In a recent test move, Spotify appears to be experimenting with allowing its users to create podcasts from within the streaming platform, inserting a button which, if clicked, will redirect the user to the Anchor app, a user-friendly podcast creation tool acquired by Spotify in early 2019. _________________________ Guest post…
RIAA Investigating Payola Like Fox Guarding The Henhouse [Op-Ed]
Paying for radio airplay, or payola as it is more commonly known, has been around since the 50s in one form or another, but has recently spiked. This has lead the FCC to request that the RIAA investigate – meaning the industry will, in effect, be policing itself. ____________________________ Guest…
Guide To Harnessing Influencer Marketing In The Music Business
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…
What It Means To Make It In Music Today: Redefined
Whether you’re working to be a performer or producer, everyone wants to ‘make it’ in the music business, but as the entertainment landscape shifts along with cultural and technological advancements, what exactly does that success look like? ________________________ Guest post by James Shotwell of Haulix Everyone wants to ‘make it’…
How To Use Spotify Ad To Promote Music (And How Not To)
In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music, following a particularly disappointing initial foray using the marketing tool when it was first released. _____________________________ Guest post by Brian Hazard of Passive Promotion Spotify launched…
Guide To Monetizing Your Music On Facebook, Instagram
Facebook and Instagram have begun partnering with a number of labels and distributors to allow artists to monetize their music on the platforms. Here we break down how the process works, what sort of content artists should submit, and what musicians can expect to get paid. __________________________ Guest post by…
Why Discovering Your Genre Is Similar To Establishing A Business Niche
In this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how the tactics for carving out a business niche can be employed to help grow your career as an artist. ___________________________…
How To Pull In More Money At Your Merch Table
In addition to acting as an important representation of your band, the merch table is also an important source of income for any touring artist, so maximizing your earning potential there is key. Here we look at ten ideas for increasing your take. ___________________________ Guest post by Randy Chertkow and…