The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format’s history and how EPs are used by artists…
Author archives: Guest Post
Instagram Reportedly To Replicate TikTok Features
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest…
Complete Guide To Planning Your Next Tour
Once your band is practiced up and you’ve got a solid set of songs together, it’s time to go on tour. Touring can be a great way to broaden your network and find new fans, plus it gives you and everyone in your band valuable experience, but it is essential…
5 Free Online Event Invitation Ideas
So you’ve crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren’t clicking through to your event site. What’s the issue? There’s a good chance the trouble could lie in the actual copy of your event invitation – if the body of…
All The World’s A Vertical Stage – Particularly On Instagram
In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone. ______________________________ Guest post by Fred Jacobs of Jacobs Media Strategies If you took Communications…
Urban Alternative Music’s Next Big Format?
In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as a public radio format, providing a blend of new and old hip hop, R&B, soul, urban, rap, and local music to the listening populace. ______________________________ Guest post by Mike Henry of Paragon Last…
5 Ways To Use Instagram Properly To Promote Your Band
When it comes to using Instagram (or really any social media) to promote your music, it’s important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram….
Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company’s approach to music marketing and achieving the right balance with artist fans. __________________________________ Guest post from theSoundcharts Blog Insiders are coming back online after the…
Mobilizing The Army Of Tool Fans
Here we breakdown how OneLive and Single Music helped TOOL land the coveted number one spot on the Billboard 200 following the band’s release of a new album after a 12 year hiatus. _________________________ Guest post from Single On June 6th, Maynard James Keenan of TOOL officially announced a new…
Public Enemy’s Technique For Cracking “Second Album Syndrome”
SAS or ‘Second Album Syndrome’ has become something of a phenomenon in the music business, with many artists struggling break new ground or successfully follow up a debut with an equally compelling sophomore release. Not so with famed hip hop group Public Enemy, however, who successfully broke SAS. ________________________________ Guest…