Where listeners are discovering music has always been a driving question in the industry and, perhaps unsurprisingly, the current answer appears to be social media. Here we look at how music is being shared between social media and streaming platforms. ____________________________ Guest post by Luca Zanello of The Orchard’s The…
Author archives: Guest Post
This Chart Shows What Streaming Services Are Paying (Maybe)
While everyone in the music business wants to know what the various streaming services are paying out to artists, the number of variables involved in determining the actual amount are so many that it can be difficult to get any more than an educated guess. Here we look at a…
How To Sell More Tickets Without Having To Spend More Cash
Some things money can’t buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn’t actually done by you, but can nonetheless generates more ticket sales than anything else. ____________________________________ Guest post by James Shotwell of Haulix…
Every Artist Manager Needs To Master These Skills
While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how managers apply them. _______________________________ Guest post by Angela Mastrogiacomo of the Symphonic…
Marketing Tip: Piggyback On Current Trends Via Hashtags
There’s no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today’s social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand…
3 Ways To Identify Your Target Fanbase
When it comes to finding success with your music, you can’t rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. ________________________________ Guest post…
What Every Musician Needs To Know About Shazam
Since Apple Music for Artists recently added a feature which shows musicians their Shazam stats, more artists are looking to get their music added to the song-recognition program’s database. Here we walk through the surprisingly easy process of how to make that happen. _____________________________________ Guest post by Greg Majewski of…
How Couples Working In Music Make Relationships Work [VIDEO]
While there are certainly a plethora of often deserving stereotypes about how disastrous an idea it is to try and make a relationship work when both members of a couple work in the music biz, but contrary to popular opinion, industry relationships can not only function, but flourish as Ellie…
Touring On A Budget: How To Make It Work
Making the decision to tour is an important step toward growth as a band. Unfortunately, not having any money can make hitting the road a bit more of a challenge. Here Angela Mastrogiacomo shares some key penny-pinching tips to help artists cultivate a successful tour off a shoestring budget. _____________________________…
6 Music Related Hashtags You Must Follow On Twitter
For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow. _____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Following hashtags remains a highly underutilized function on…