Loss aversion makes football coaches and business leaders timid when the data says they should be bold.
Author archives: Gene Marks
How Did Spike Lee Convince Michael Jordan to Help Fund His Malcolm X Film?
He knew a very simple thing about competition.
Why Did This German Olympian Help Jesse Owens While Hitler Watched?
When you care about your craft, you respect your peers.
Want to Increase Your Tipped Employees’ Pay Without Spending A Dime?
A richer color scheme encourages customers to tip a lot more.
Ever Heard Of Henry Ford’s Colossal Failed City in the Jungle?
Probably not…and there’s a good reason why.
That Time Jeff Bezos Was the Stupidest Person in the Room
Everyone can benefit from simple advice, no matter who they are.
Advice For Employees: There’s a Limit To Your Complaints
Thanks for the feedback. Now get back to work.
Is That Holiday Party Really Worth It?
No, it’s not. There’s a lot of better ways to spend that money in the spirit of the holiday.
The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)
Even good ideas need proper execution.