You must do it with intelligence, because as the saying goes, “he who covers a lot, little squeezes”.
Author archives: Federico Brunet
The 5 C’s of the commercial leader in times of crisis
For all of us who are fortunate enough to be in charge of a commercial team, undoubtedly leading in times of change is even more challenging and strange.
How to overcome the perfect storm that hits physical stores
The pandemic has been a crisis without equal to retail. What to do when people no longer go to your place?