In 2022 and beyond, Gen Z will continue to stretch its tentacles into the consumer marketplace and demand to be accounted for. Does your brand know how to reach these young people?
Author archives: Ekalavya Hansaj
8 Ways Your Website Content May Be Hurting Your Business (and How to Fix Them)
When potential customers visit your website, is the content it contains compelling them to work with you, or is it doing the opposite and driving them away?
Why Keywords Still Matter in SEO (But They Aren’t Everything)
The search engine optimization game used to revolve around keywords. SEO has come a long way since then – but does that mean you should abandon keywords?
8 Ways Financial Planners Can More Effectively Market Themselves
Both old- and new-school methods of attracting new clients and retaining old ones.
What Business Leaders Can Learn From Prince Andrew’s Blunders After the Epstein Scandal
Those in leadership positions — whether political or business — shouldn’t forget those who keep them in power.
This Is Why Americans Are Having Fewer Children
Data shows that over the last several decades, U.S. families have gotten smaller.
How an Ecommerce Company Went From Unicorn to Small Fish
India’s ShopClues had positioned itself as an ecommerce giant before Amazon entered the picture. Then, a series of missteps led to the company’s hard fall.
The Dark Side of the Cannabis ‘Gold Rush’
Today, the industry is a source of massive profit, and it shows no signs of slowing down.
This Is Why Small-Business Owners Are the Unintended Victims of the U.S.-China Trade War
Corporate giants can withstand tariffs more easily than small and medium-sized businesses.
Want to Travel the World While You Work? Become a Digital Nomad.
Digital nomadism can give you a sense of deeper meaning and purpose.