Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
Author archives: Celinne Da Costa
3 Reasons Your Audience Isn’t Buying From You (Even If They Love You)
Spoiler alert: It’s not because your story is too boring or your audience doesn’t care.
5 Steps to Craft a Story That Hooks Your Audience Every Time
Still slapping a bunch of facts and figures into your copy? Try wrapping your core message into a story that will breathe life into your brand while simultaneously capturing your audience’s attention (and wallets).
How to Overcome Resistance and Use It to Grow Your Business
Why you need to stop avoiding big leaps and embrace discomfort like a long-lost friend.
Do a Deep Emotional Dive to Tell a Better Brand Story
It doesn’t matter how polished you look on Instagram: If you don’t own the parts of you that are hiding from the public eye, they will end up owning you.
How Redefining Your ‘Why’ Can Take Your Brand to the Next Level
Too many entrepreneurs confuse their “why” with their “what,” which stagnates growth and makes it easy to feel unworthy of their own success.
How to Craft a Compelling Brand Story That Drives Sales
What does it really mean to craft a brand story that grows your brand’s influence, income and impact?