Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.
Author archives: Cara Sloman
How to Create a Marketing Strategy Using Key Differentiators
A game plan that can be key to your company’s future success.
Key Strategies for Marketing New Versus Existing Products
When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age.
3 Things Marketers Can Learn From the Media
The pandemic’s impact has instilled changes in the approach to customer and prospect engagement.
Why Customer Champions Need to Be a Part of Your Marketing Strategy
Building trust and credibility is essential when engaging with prospects.
3 Keys to a Highly-Effective Content Marketing Strategy
Zero in on these three areas of content marketing to boost engagement with customers and prospects.