Brian Hart – The Talking Fern

Publicity Is Not Free Advertising. Don’t Destroy Your Efforts to Get Press By Slipping Into Sales Mode.

Small businesses undermine their potential by failing to translate press into tangible success.

Masked Santa Emerges as a Holiday Hit for These Brands

There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia.