Andrew Reid – The Talking Fern

How to Stop Consumers From Hitting ‘Unsubscribe’

The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.

Transparency and empathy build trust and create a sustainable competitive advantage for your company.

As a brand, you’re only as good as your last customer interaction.

Asking the right survey questions is only half the battle.

In our push to better understand the customer experience, market researchers need to be put themselves in the game too.

At the core of market research is a simple question: Do the people you talk to trust you?

Keeping customers close in turbulent times leads to brand success.

Marketers need to proceed with caution and empathy.

Let’s bring the fundamentals of human relationships to the technologies we’re building.

Emailing surveys to customers was cool when email was a novelty, but those times are long past.