Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you’re getting it right.
Author archives: Adam Horlock
Future-Proof Your Company by Hiring a Chief Future Officer With These Critical Qualities
It’s time to plan for your company’s future now. Hire wisely when choosing your Chief Future Officer to navigate the uncertain road ahead.
Disrupt a Business-As-Usual Industry in 6 Steps
The most influential innovators all have one thing in common: disrupting traditional industry markets. However, only some are able to pull it off. Here are six steps all market disruptors must follow to succeed.
Does Your Company Need A Rebrand? Here’s Why, When and How You Should Do It.
Rebranding can help your business or organization stay competitive and relevant in today’s ever-changing marketplace.
Know Your Company’s Core and Know Your Way Forward
Losing focus on your core causes a breakdown of what the business is presenting to its audience.
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
What Is a Buy-Sell Agreement and Why Is It Vital for a Successful Partnership?
If you are starting a business with a partner, you need to have a buy-sell agreement.
How to Choose the Best CPA Firm for your Startup or Business
How a CPA should service businesses and organizations is changing. When searching for a CPA firm for your startup or existing business, what qualities should an entrepreneur consider?
Ready to Start a Business? Think About Brand Strategy Before You Start Spending.
Your brand strategy needs to be at the forefront of your planning.
Ready to Attend a Franchises’s Discovery Day? Follow These 7 Steps to Prepare.
It takes a lot of work to determine the best fit for the franchise and the potential franchisee.