Should you continue to invest in your product or service, or move on to the next?
Author archives: Adam Bornstein
What Work Should You Outsource?
Small businesses don’t need a big team to make a big impact. Here’s how to be strategic about what work gets outsourced.
How Much Should You Spend on Social Media Marketing?
It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients.
How to Make Smart Hires on a Tight Budget
Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Small Team? No Problem. Here’s How to Multitask With Efficiency.
Asking staff to take on multiple responsibilities doesn’t have to mean chaos. Here’s how to keep the office calm, happy, and productive.
How To Launch a Business While Minimizing Risk
There are no guarantees in business, but take these steps to set yourself up for success.
The Difference Between Being a Boss and Being a Friend
Find the line that works for your company — and don’t cross it.
When Is It Time to Fire an Employee?
Use these three tests to decide if it’s time to terminate a staffer.