Americans Are Washing Their Hands Less. Here’s How Brands Can Help Change That Posted byMyriam Sidibe October 30, 2020 Leave a comment on Americans Are Washing Their Hands Less. Here’s How Brands Can Help Change That Unlike the rest of the world, Global Handwashing Day didn’t make much an impact in the U.S. this year. Here’s why our over-reliance on hand sanitizer needs to stop, and how brands can help.