After Inventing the Check-in, Foursquare Pivots With Efforts to Sell its Location Superpowers to Everyone Posted by March 2, 2017 Leave a comment on After Inventing the Check-in, Foursquare Pivots With Efforts to Sell its Location Superpowers to Everyone The New York-based company’s main business is now licensing its location data to other companies like Starbucks, Pinterest and Nike.