ACM Lifting Lives announced today (April 15) the official ACM Awards Pre-Party for a Cause, in partnership with Crown Royal and hosted by Buzz Brainard and Cassadee Pope will simulcast across the ACM official Facebook and YouTube pages on April 17 at 7 p.m. This event will directly support the ACM Lifting Lives COVID-19 Response Fund and Packages From Home.
The 60-minute pre-taped livestream will feature performances by Pope, current ACM New Male Artist of the Year winner Jimmie Allen, as well as Lindsay Ell, Kameron Marlowe, Ian Munsick, Tyler Rich, Lily Rose, Mitchell Tenpenny, Tenille Townes and Lainey Wilson.
After the simulcast, the show will be available for playback for 24 hours leading up to the live broadcast of the 56th ACM Awards on Sunday, April 18 at 7 p.m. CST on CBS and available to stream live and on demand on Paramount+.
Crown Royal will directly support ACM Lifting Lives by donating $20,000 on behalf of the participating artists. Additionally, throughout the pre-show, the hosts will encourage fans to pack a virtual bag by going to Crown Royal’s Pack A Bag webpage. Each virtual bag packed during the ACM Awards Pre-Party for a Cause broadcast will be donated to American heroes, with $1 donated to Packages From Home, up to $20,000.
“ACM Lifting Lives is proud to partner with Crown Royal to kick off the 56th ACM Awards with the official ACM Awards Pre-Party for a Cause,” says Executive Director of ACM Lifting Lives Lyndsay Cruz. “We’re thrilled to continue to raise funds that will directly benefit our country music community in need. We are especially grateful to all participating talent for dedicating their time and helping to make this program happen, and to Crown for generously donating $20,000 to the ACM Lifting Lives COVID-19 Response Fund on their behalf. We look forward to an exciting start to the ACM Awards!”
Since the original launch of the ACM Lifting Lives COVID-19 Response Fund, $3.5 million has been raised and distributed thanks to many sponsors and individuals. For more information about the Fund including corporate partnerships, how to donate or how to apply for relief, please visit ACMLiftingLives.org.
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