As 2016 draws to a close, many are likely thinking about renewing their music licenses. Change is afoot in the industry however, and before rushing to update their preexisting licenses, here are five things license holders ought to take into account.
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In this new post to MusicThinkTank, Brian Penick shares five things regarding both current and potential future licensing structures that he feels artists should have in mind be they seek renewal on their current licenses.
“What’s even worse about blanket licenses is who collects royalties from your fees. In the absence of data from real-world music use, the PROs use radio as the main proxy to distribute royalties. This means that if a songwriter performs or is broadcast in your business and is not on the radio, they likely do not earn money. Even worse, your fees are likely going to the big names on commercial radio.”