[UPDATED] Shazam is adding music videos in a partnership with Portland based startup Vadio. When a user taps on the Shazam icon to identify a song, a thumbnail of the official music video for that track has been added to the song’s Shazam page.
In a statement, Shazam said the music video integration is part of an effort to “give fans a great reason to spend more time with Shazam” which fits with companies strategy of being 100% ad supported.
The integration is being rolled out to all users now.