Indie music and film distributor The Orchard has partnered with Taihe Music Group (TMG), the largest label group in China, in an exclusive digital deal that will bring The Orchard’s catalog to a Chinese music services.
The Orchard’s music will now be available on services including Ali Music, Kugou, Kuwo, NetEase Cloud Music, QQ Music and Baidu Music, which TMG owns. In turn, The Orchard will distribute TMG’s massive C-Pop in other territories.
The Orchard first entered the Chinese market in 2014.
“We have been monitoring the Chinese market and its enormous potential for years now, waiting for the perfect opportunity for a strong entrance” says Tom Wheeley, VP of Global Business Development at The Orchard. “Working with Taihe Music Group to mutually expand the reach of our artists and labels is exciting not only because of the new audiences we stand to connect with, but also because TMG are as relentless champions of independent music as we are.”