Nicole Marinake. Photo: Matthew Berinato
Sony Music Nashville has announced the promotion of Nicole Marinake to Vice President, Partnership Marketing and New Ventures. She previously held the role of Senior Director, Partnership Marketing since 2017.
In her new role, Marinake will work closely with SMN’s regional Promotion and Artist Development team to expand both the label and its artist footprint in the branding space, specifically on a regional level. Reporting to Senior Vice President, Marketing, Jennifer Way, Marinake will explore and bring in new opportunities for the label group in the areas of new technology, innovation, gaming and web3.
She will also continue to oversee all national brand partnership efforts, as well as continue to build the Sony Music Nashville Live brand which launched in 2018 for a SXSW activation with Budweiser, marking the first country music takeover the festival has ever had.
“Nicole’s passion and dedication for our artists is her superpower,” shares Way. “Her expertise, innovative mindset and winning personality are key reasons Sony Music Nashville has developed invaluable relationships with key partners and subsequently brought to life smart and compelling collaborations, perfectly suited for our artists and their music. I’m thrilled to elevate her in this new role and have no doubt that her strategic vision and exceptional knowledge in this space will help to continue to shape the company’s culture and find new audiences for our artists.”
Prior to joining SMN, Marinake spent time at The Madison Square Garden Company where she forged innovative partnerships in the live music space with blue chip brands like Anheuser-Busch, JP Morgan Chase and more. She received her Bachelor degree from the University of South Florida and her Masters at the School of Visual Arts in New York.
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