Pictured (L-R): Lyndsay Church, Lauren Longbine, Mallory Michaels
In an effort to include a broader artist development focus on a local and regional level, Sony Music Nashville has announced a series of promotions and a realignment of the Arista, Columbia, and RCA Nashville promotion teams.
Effective immediately, the promotion teams, led by SMN EVP of Promotion & Artist Development Steve Hodges, will collaborate more closely with the SMN marketing team in such areas as brand partnerships, community engagement, digital activations, content development and more. Hodges informed the SMN staff in an email obtained by MusicRow on Monday (May 2).
Hodges announced that in order to drive this broadened approach, the Senior Director of Promotion & Artist Development position will now directly support imprint heads on tactical strategies and platform initiatives. Lyndsay Church, Lauren Longbine and Mallory Michaels will take on this new position for Arista, Columbia and RCA Nashville, respectively.
According to Hodges’ email, “These changes allow our artists the most optimum opportunity to grow their brands by having the field team working in tandem with our marketing team in Nashville. Special thanks to Jen Way, SMN’s SVP of Marketing, and her team as they have eagerly embraced this expanded partnership across the organization.”
The Sony Music Nashville Promotion and Artist Development department now consists of the following three imprint field staff and national support team members:
Arista Nashville – reporting to Chris Schuler, VP, Promotion & Artist Development:
Lyndsay Church, Sr. Director, Promotion & Artist Development
Ali O’Connell, Director Promotion & Artist Development
Lisa Owen, Director Promotion & Artist Development
Amy Menz, Specialist, Promotion & Artist Development
Columbia Nashville – reporting to Shane Allen through May, but effective June 1, Lauren Thomas, VP, Promotion & Artist Development:
Lauren Longbine, Sr. Director, Promotion & Artist Development
Mark Gray, Director, Promotion & Artist Development
Paige Elliott, Director, Promotion & Artist Development
Christy Garbinski, Specialist, Promotion & Artist Development
RCA Nashville – reporting to Dennis Reese, SVP, Promotion & Artist Development:
Mallory Michaels, Sr. Director, Promotion & Artist Development
Dan Nelson, Director, Promotion & Artist Development
Larry Santiago, Director, Promotion & Artist Development
Nicole Walden, Specialist, Promotion & Artist Development
SMN National Support – reporting to Steve Hodges, EVP, Promotion & Artist Development:
Bo Martinovich, Director, Promotion & Artist Development
Paul Grosser, Manager, Promotion & Artist Development
Houston Gaither, Manager, Content, Promotion & Artist Development
The post BREAKING: Sony Music Nashville Realigns Arista, Columbia, & RCA Nashville Promotion Teams appeared first on MusicRow.com.