The Trucking Industry Was Ripe for Disruption, and This Tech Company Made Billions Doing It Posted byLiz Brody April 12, 2022 Leave a comment on The Trucking Industry Was Ripe for Disruption, and This Tech Company Made Billions Doing It Shoaib Makani left venture capital to create a compliance app called Keep Truckin’ (now Motive). But getting the industry to use it was more complicated than he thought.