Lauren Weintraub. Photo: Kenzie Maroney
Virgin Music Label and Artist Services have announced the signing of Nashville singer-songwriter and viral TikTok artist Lauren Weintraub. Her new single, “Missing You,” is the first song from the new partnership.
President of Virgin Music, Jacqueline Saturn, says, “Lauren Weintraub weaves her life experiences into her songs in a way that connects instantly with her fans. Her authenticity in her music extends to her social media putting her in her own lane as an artist. She is full of energy and light and I am so optimistic about her future as she joins the Virgin music family.”
“I am so excited that ‘Missing You’ is my first release with Virgin Music. I haven’t been this excited to release a song since my debut single and this song is one of the most personal songs I’ve ever written,” Weintraub shares. “The night it was written, I put it on TikTok and it blew up getting 1 million views and since then it has over 7 million views and has 23,000 pre-saves so I knew it was something that was striking an emotional chord.”
Weintraub is currently nominated for the 2022 iHeart Radio Music TikTok Songwriter of the Year Award for her viral video of the track. She has plans to put out more new music and other creative content in 2022.
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