SoundExchange has announced the addition of Nashville-based Marc Rucker as manager, industry engagement to the Brand Marketing & Industry Engagement team.
SoundExchange collects and distributes digital performance royalties on behalf of more than 260,000 creators and to date has paid nearly $9 billion in distributions. Through innovation of music tech products and services, it distributes royalties to creator groups, advocates for fair pay across platforms, and creates systems that improve how the industry operates.
Rucker will work to foster local and national artist and management relationships from Music City. He will help broaden SoundExchange’s visibility and provide in-person support and education to critical stakeholders and at industry events. He will also participate in the formation of strategic alliances with entertainment and brand partners, as well as artist-based communities and organizations.
Rucker has spent 13 years in the Nashville music business with experience in artist management, business management, and publishing. Before joining SoundExchange, he managed the careers of multiple successful recording artists. Rucker also helped co-found Young Entertainment Professionals, where he currently remains on the Board of Directors. To improve the bridge between sports and music, he has consulted on live entertainment in major sports venues, including Baltimore’s Camden Yards, and participated in Rumble on The Row, a charity boxing match.
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