Focus on Low-Risk Offerings Drives Altria (MO), Pricing Aids Posted byZacks Equity Research October 14, 2021 Leave a comment on Focus on Low-Risk Offerings Drives Altria (MO), Pricing Aids Altria (MO) strives to expand IQOS and on! amid consumers’ rising preference on low-risk tobacco alternatives. Moreover, strong pricing for tobacco products is driving revenues.