From Lyft’s Pink Light to Wendy’s Sassy Tweets, Strong Brands Stand Out. Make Sure Yours Does Too. Posted byMorissa Schwartz September 28, 2021 Leave a comment on From Lyft’s Pink Light to Wendy’s Sassy Tweets, Strong Brands Stand Out. Make Sure Yours Does Too. If your branding comes off as boring or follows the same patterns, coloring and messaging as your competitors, you probably won’t get the results you want to see.