This Former Wall Street Trader Started a Digital Fitness Company. Can She Convince Investors Like Steve Wozniak and Lance Bass Her Business Will Be the Next Unicorn? Posted byEntrepreneur Staff May 24, 2021 Leave a comment on This Former Wall Street Trader Started a Digital Fitness Company. Can She Convince Investors Like Steve Wozniak and Lance Bass Her Business Will Be the Next Unicorn? Lauren Foundos founded Fortë, a fitness subscription company, in 2015.